User driven technology
Creating technology solutions may seem straightforward: build a new tool, release it to market, then sit back and congratulate yourself on a job well done.
The reality is much more involved. It relies on buy-in from, and a connection with our customers.
It all starts with an idea. Again, this is deceptively simple: we know our customer, and we know what they want.
Or do we?
It is easy to fall into the trap of believing that we know what our customers want. We may know our business, but we should never make the mistake of assuming that we know everything about you, our customers.
Having a direct relationship helps, but unless we listen to feedback (both good and bad) any solution created is imperfect.
We have been working towards this goal over the past months.
It is humbling to have passionate customers that are unafraid to tell us what they want.
Some of the things that we are working on are a result of seemingly off-hand comments made to our staff: "You know it would be great if..."
So, let us know what you want in HawkEye® .
Our Articles
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Ground spreading guesswork gone
Howard Pedersen is closer to the land than almost anyone in the Hawke’s Bay.
Besides running a 600-hectare sheep and beef farm, he is also in charge of a multi-vehicle ground-spreading company. Spreading fertiliser has been their speciality for more than two decades, but these days things are done much more differently.
09 May 2022 -
Aerial spreaders' big move forward
Pinpoint map plotting, precision piloting, and more production.
Aerial spreaders are praising the benefits of HawkEye - farm planning, and mapping software developed and supplied by Ravensdown.
04 April 2022 -
We're ready for July nitrogen reporting, are you?
With the deadline for dairy farmers to report their 2021/2022 nitrogen usage fast approaching, it’s never been more important to record what, when and where your nutrients are being applied. HawkEye Product Manager, Phil Barlow, gives us an insight into what the team has been doing to help farmers get ready for the 31 July deadline.
Phil Barlow
16 February 2022 -
FEP & FEMP Tools: Not all nutrient management reporting is created equally
Planning, managing, and reporting on your farm nutrient usage for compliance is about to get a whole lot easier using HawkEye. We are continually developing custom tools and reports to ensure it's as easy as possible for you to monitor your farm's nutrient usage and quickly provide accurate compliance information when needed.
10 March 2021 -
Preparing for Environmental Management reporting
09 March 2021 -
Take control: Simplifying nutrient management
“A journey of a thousand miles starts with one step” – so the saying goes. To many, the path to regulated farm environment planning and compliance may feel like a thousand-mile journey.
Tim Roulston - Ravensdown National Services Manger
07 March 2021 -
Taking control with easy ordering
05 March 2021 -
Automated tech leads to greater farm efficiencies
For many farmers, the goal is to be out farming the land, not stuck in the office surrounded by paperwork.
11 September 2019 -
An Eye On HawkEye
HawkEye is focused on delivering solutions for some of the biggest challenges farmers are facing – better management of nutrients, pasture, crops and the on-farm environmental footprint.
Tim Roulston, Ravensdown National Services Manager
01 May 2019 -
Aerial imagery in HawkEye
The imagery used in HawkEye is supplied by an aerial imagery service provider and is flown by fixed-wing aircraft rather than satellite imagery like Google and others.
Phil Barlow
24 August 2018 -
Unpredictable times call for predictive measures
The combination of the dairy industry’s current troubles, market volatility, more frequent weather extremes and rising debt, leads to a greater uncertainty in the farming community. This article talks about putting the predictive back into farming businesses where we can.
Dr Rob Murray - Technology Innovation Manager, Ravensdown
01 June 2018 -
HawkEye® - new technology to enable smarter farming
Introducing HawkEye®, a set of pasture bench-marking and forecasting tools that will help farmers make smarter nutrient decisions by showing planned versus actual nutrient investments over time
14 November 2017 -
User driven technology
Creating technology solutions may seem straightforward: build a new tool, release it to market, then sit back and congratulate yourself on a job well done.
Phil Barlow - HawkEye Product Manager
07 November 2017 -
The future of HawkEye®
Pasture tools and analysis are now available via HawkEye® including actual and predictive feed wedges, growth rates and strategic feed budgets.
Phil Barlow - HawkEye Product Manager
01 November 2017