The combination of the dairy industry’s current troubles, market volatility, more frequent weather extremes and rising debt, leads to a greater uncertainty in the farming community. This article talks about putting the predictive back into farming businesses where we can.
The lofty heights of a $7 plus pay out distracted some in the dairy industry away from a “pasture first” approach. The profit margins encouraged the use of higher productivity feeds in the quest for increased production and higher revenue. This inadvertently exposed businesses to increased risk due to market and environmental volatility.
Ravensdown and Dairy NZ have been leading the way with the message to concentrate on growing and utilising as much pasture (our cheapest feed) as possible.
Modern pasture-based farms seek to match feed supply and animal demand, smoothing out peaks and troughs by way of nitrogen (N) fertiliser or supplementary feed. To do this successfully, we need repeated accurate measurements of pasture cover and timely generation of decision management tools.
One way to achieve this is combining the C-Dax Pasture Meter with an engaging online tool. HawkEye® will replace Smart Maps as an offering from Ravensdown for delivering this information. The software is a fresh new look to allow continuous review, improvement and expansion. Our recent advances have focussed on enabling farmers to farm with more certainty, particularly in the dairy industry.
While a single day (snapshot) feed wedge is probably the most used grazing management tool at present, recent advances in pasture growth rate predictions allow us to view how the feed situation may look up to two weeks into the future.
HawkEye® also offers an interactive feed wedge where the feed situation is shown over time, with short-term pasture cover predictability and consumption. In addition, the user can interact with the feed wedge allowing supply/demand balancing via tactical use of N and a feed conservation tool. A typical scenario for a paddock is where the user applies N to boost pasture growth and mitigate a looming feed deficit. This situation can be modelled and animated so good decisions can be made to address the deficit. This same functionality can be used for feed conservation as well.
Longer term trending tools and background analytics have been developed and are being trialled at present. These tools provide deep insights into farm, block and paddock histories while benchmarking information highlights higher level trends at varying local and regional scales.
Howard Pedersen is closer to the land than almost anyone in the Hawke’s Bay.
Besides running a 600-hectare sheep and beef farm, he is also in charge of a multi-vehicle ground-spreading company. Spreading fertiliser has been their speciality for more than two decades, but these days things are done much more differently.
09 May 2022
Pinpoint map plotting, precision piloting, and more production.
Aerial spreaders are praising the benefits of HawkEye - farm planning, and mapping software developed and supplied by Ravensdown.
04 April 2022
With the deadline for dairy farmers to report their 2021/2022 nitrogen usage fast approaching, it’s never been more important to record what, when and where your nutrients are being applied. HawkEye Product Manager, Phil Barlow, gives us an insight into what the team has been doing to help farmers get ready for the 31 July deadline.
Phil Barlow
16 February 2022
Planning, managing, and reporting on your farm nutrient usage for compliance is about to get a whole lot easier using HawkEye. We are continually developing custom tools and reports to ensure it's as easy as possible for you to monitor your farm's nutrient usage and quickly provide accurate compliance information when needed.
10 March 2021
09 March 2021
“A journey of a thousand miles starts with one step” – so the saying goes. To many, the path to regulated farm environment planning and compliance may feel like a thousand-mile journey.
Tim Roulston - Ravensdown National Services Manger
07 March 2021
05 March 2021
For many farmers, the goal is to be out farming the land, not stuck in the office surrounded by paperwork.
11 September 2019
HawkEye is focused on delivering solutions for some of the biggest challenges farmers are facing – better management of nutrients, pasture, crops and the on-farm environmental footprint.
Tim Roulston, Ravensdown National Services Manager
01 May 2019
The imagery used in HawkEye is supplied by an aerial imagery service provider and is flown by fixed-wing aircraft rather than satellite imagery like Google and others.
Phil Barlow
24 August 2018
The combination of the dairy industry’s current troubles, market volatility, more frequent weather extremes and rising debt, leads to a greater uncertainty in the farming community. This article talks about putting the predictive back into farming businesses where we can.
Dr Rob Murray - Technology Innovation Manager, Ravensdown
01 June 2018
Introducing HawkEye®, a set of pasture bench-marking and forecasting tools that will help farmers make smarter nutrient decisions by showing planned versus actual nutrient investments over time
14 November 2017
Creating technology solutions may seem straightforward: build a new tool, release it to market, then sit back and congratulate yourself on a job well done.
Phil Barlow - HawkEye Product Manager
07 November 2017
Pasture tools and analysis are now available via HawkEye® including actual and predictive feed wedges, growth rates and strategic feed budgets.
Phil Barlow - HawkEye Product Manager
01 November 2017