“A journey of a thousand miles starts with one step” – so the saying goes. To many, the path to regulated farm environment planning and compliance may feel like a thousand-mile journey.
One thing that anyone can (and should!) do right now on their farm environmental planning journey is to begin recording nutrient use on their farm, even if regulations in your area haven’t yet kicked in. Ravensdown has created HawkEye to make that first step on that journey simple and achievable for all farmers, through map-based ordering on the web or through our mobile app.
HawkEye can automatically calculate the amount of fertiliser you need based on your land area given your application rate. Simply select the areas you are going to apply fertiliser (from your Agronomy plan or your own choice), set your product and rate, then submit your order. Once you confirm your order it will be placed at the Ravensdown store of your choice and remains a record on your farm map for agronomy and environmental purposes.
It’s never been more important to ensure your vital nutrient investment is going where it needs to go – to achieve your fertility goals and meet your compliance requirements. Once your order is placed in HawkEye, a map of the order is sent to all those involved in the order including you, the store and your spreader (or yourself if self-spreading) – avoiding miscommunication.
The record of your order already puts you on the road to simple nutrient reporting. For many, the next step is getting proof of what was applied. This can happen automatically for those who use Ravensdown joint venture spreaders, Ravensdown Aerowork or spreaders with TracMap technology.
HawkEye also allows you to manually enter on-farm events to make sure you have a complete picture. The future of the technology includes extending the importing of proof of application data from other popular in-vehicle technologies.
Starting nutrient recording using HawkEye ordering is one small step for humankind, and while it might not quite be one giant leap, it’s certainly momentum in the right direction. It gives you the real benefit of putting you in control today – and preparing you for tomorrow.
New technology can be daunting but HawkEye has a team of experts, including your agri manager, to help get you started on the first mile of that bigger journey.
Howard Pedersen is closer to the land than almost anyone in the Hawke’s Bay.
Besides running a 600-hectare sheep and beef farm, he is also in charge of a multi-vehicle ground-spreading company. Spreading fertiliser has been their speciality for more than two decades, but these days things are done much more differently.
09 May 2022
Pinpoint map plotting, precision piloting, and more production.
Aerial spreaders are praising the benefits of HawkEye - farm planning, and mapping software developed and supplied by Ravensdown.
04 April 2022
With the deadline for dairy farmers to report their 2021/2022 nitrogen usage fast approaching, it’s never been more important to record what, when and where your nutrients are being applied. HawkEye Product Manager, Phil Barlow, gives us an insight into what the team has been doing to help farmers get ready for the 31 July deadline.
Phil Barlow
16 February 2022
Planning, managing, and reporting on your farm nutrient usage for compliance is about to get a whole lot easier using HawkEye. We are continually developing custom tools and reports to ensure it's as easy as possible for you to monitor your farm's nutrient usage and quickly provide accurate compliance information when needed.
10 March 2021
09 March 2021
“A journey of a thousand miles starts with one step” – so the saying goes. To many, the path to regulated farm environment planning and compliance may feel like a thousand-mile journey.
Tim Roulston - Ravensdown National Services Manger
07 March 2021
05 March 2021
For many farmers, the goal is to be out farming the land, not stuck in the office surrounded by paperwork.
11 September 2019
HawkEye is focused on delivering solutions for some of the biggest challenges farmers are facing – better management of nutrients, pasture, crops and the on-farm environmental footprint.
Tim Roulston, Ravensdown National Services Manager
01 May 2019
The imagery used in HawkEye is supplied by an aerial imagery service provider and is flown by fixed-wing aircraft rather than satellite imagery like Google and others.
Phil Barlow
24 August 2018
The combination of the dairy industry’s current troubles, market volatility, more frequent weather extremes and rising debt, leads to a greater uncertainty in the farming community. This article talks about putting the predictive back into farming businesses where we can.
Dr Rob Murray - Technology Innovation Manager, Ravensdown
01 June 2018
Introducing HawkEye®, a set of pasture bench-marking and forecasting tools that will help farmers make smarter nutrient decisions by showing planned versus actual nutrient investments over time
14 November 2017
Creating technology solutions may seem straightforward: build a new tool, release it to market, then sit back and congratulate yourself on a job well done.
Phil Barlow - HawkEye Product Manager
07 November 2017
Pasture tools and analysis are now available via HawkEye® including actual and predictive feed wedges, growth rates and strategic feed budgets.
Phil Barlow - HawkEye Product Manager
01 November 2017