Howard Pedersen is closer to the land than almost anyone in the Hawke’s Bay.
Besides running a 600-hectare sheep and beef farm, he is also in charge of a multi-vehicle ground-spreading company. Spreading fertiliser has been their speciality for more than two decades, but these days things are done much more differently.
“I started spreading with a brother 23 years ago, bought the farm and spreading business 15 years ago,” Howard says.
“We used to wing our way through it with no maps, and no cellphones. Local knowledge was everything.
“Normally when we turned up to a farm in our spreading trucks there was a bit of paper in the woolshed or down by the loading ramp or somewhere, normally covered in manure or wet, with the drivers having to a guess where they are and where they’re going.”
Leap forward more than two decades and Pedersen Spreaders is a more precise business. His company’s expanded to six spreading trucks and he has four full-time drivers, plus part-timers, all with a much better idea of where they are headed.
“With this new technology working it shows the exact paddock where we’re going,” he says.
Howard Pedersen’s referring to HawkEye, the Ravensdown software which helps farmers plan their feed and fertiliser needs, and records it all.
Wife Megan is a big part of the operation, helping plan what type of fertiliser is needed, and in what quantity.
Their property is a busy place. On the flat and rolling land, they graze heifers, finish lambs, make silage, breed sheep, and farm deer. They also have deer on their steeper land, as well as sheep, cattle, and some forestry.
Different parts of the farm need different fertilisers, and in various amounts. For Megan, using the HawkEye software system is a no-brainer.
“It’s been great. Instead of having a whole lot of paper that’s all over the house with coloured-in, highlighted bits of map, now we’ve got an electronic record of the fertiliser we’ve put on,“ she says.
Another advantage is all the information is stored in the one place, and it is easy to access your environmental records.
Farmers now operate under stricter rules, including needing to have comprehensive environment plans.
“We have to let the regional council know how much nitrogen we’re using & how much we’ve put on, where we’ve put it on & when we’ve done that – and what our total nitrogen use is,” Megan says.
“So it’s great we can go into the HawkEye software and we can total up over a period of time the last year or two years how much nitrogen we’ve used, how much phosphorous we’ve used - what paddocks we’ve put the products on.
“The Information is all there in one place. We used to do it on a paper map and this much more accurate.”
As for Howard, when he brings his trucks on to his own property, or anyone else’s, the job is made a lot easier. HawkEye’s making it easy for Howard’s crew, it’s integrated with a GPS tracking system called Tracmap which the driver loads on his screen.
“The best thing about HawkEye is when you’ve picked a paddock and marked out all the creeks and all the areas you don’t want to spread, you get a true effective hectare therefore you get the right amount of fertiliser,” he says.
“Therefore within its first application you’ve paid for HawkEye, it’s done its job.”
The job is now so much easier for his spreading crew.
“All my drivers they nearly demand that we get HawkEye put into our system,” Howard says.
“It makes it so simple for us to go to the farm, we know the hazards, we know the areas we’re not meant to spread.”
Ground-breaking technology which has revolutionised the way Howard, Megan, and their team do the job.
Howard Pedersen is closer to the land than almost anyone in the Hawke’s Bay.
Besides running a 600-hectare sheep and beef farm, he is also in charge of a multi-vehicle ground-spreading company. Spreading fertiliser has been their speciality for more than two decades, but these days things are done much more differently.
09 May 2022
Pinpoint map plotting, precision piloting, and more production.
Aerial spreaders are praising the benefits of HawkEye - farm planning, and mapping software developed and supplied by Ravensdown.
04 April 2022
With the deadline for dairy farmers to report their 2021/2022 nitrogen usage fast approaching, it’s never been more important to record what, when and where your nutrients are being applied. HawkEye Product Manager, Phil Barlow, gives us an insight into what the team has been doing to help farmers get ready for the 31 July deadline.
Phil Barlow
16 February 2022
Planning, managing, and reporting on your farm nutrient usage for compliance is about to get a whole lot easier using HawkEye. We are continually developing custom tools and reports to ensure it's as easy as possible for you to monitor your farm's nutrient usage and quickly provide accurate compliance information when needed.
10 March 2021
09 March 2021
“A journey of a thousand miles starts with one step” – so the saying goes. To many, the path to regulated farm environment planning and compliance may feel like a thousand-mile journey.
Tim Roulston - Ravensdown National Services Manger
07 March 2021
05 March 2021
For many farmers, the goal is to be out farming the land, not stuck in the office surrounded by paperwork.
11 September 2019
HawkEye is focused on delivering solutions for some of the biggest challenges farmers are facing – better management of nutrients, pasture, crops and the on-farm environmental footprint.
Tim Roulston, Ravensdown National Services Manager
01 May 2019
The imagery used in HawkEye is supplied by an aerial imagery service provider and is flown by fixed-wing aircraft rather than satellite imagery like Google and others.
Phil Barlow
24 August 2018
The combination of the dairy industry’s current troubles, market volatility, more frequent weather extremes and rising debt, leads to a greater uncertainty in the farming community. This article talks about putting the predictive back into farming businesses where we can.
Dr Rob Murray - Technology Innovation Manager, Ravensdown
01 June 2018
Introducing HawkEye®, a set of pasture bench-marking and forecasting tools that will help farmers make smarter nutrient decisions by showing planned versus actual nutrient investments over time
14 November 2017
Creating technology solutions may seem straightforward: build a new tool, release it to market, then sit back and congratulate yourself on a job well done.
Phil Barlow - HawkEye Product Manager
07 November 2017
Pasture tools and analysis are now available via HawkEye® including actual and predictive feed wedges, growth rates and strategic feed budgets.
Phil Barlow - HawkEye Product Manager
01 November 2017