HawkEye Product Manager
Phil has an extensive background in Geographic Information Systems, in both the public and private sector that extends over 25 years. He has worked hands-on as a GIS Analyst for many years and also more recently as a GIS Manager. Phil came to Ravensdown as a GIS Analyst and had been with Ravensdown for nearly 6 years before taking on the role as product manager for HawkEye® at the start of 2017. His background provides a strong understanding and experience of the relevance of spatial information and how it can be used to help customers throughout the Agri sector.
Customer Technology Specialist
Rangi joined Ravensdown in 2008 after graduating from Otago University. Beginning in the customer centre, Rangi completed a Graduate Diploma in Rural studies from Massey University and moved onto an agri manager role in 2013. She provided temporary coverage in the Waikato area, then moving back to Christchurch to look after the Banks Peninsula/Ellesmere region for the next 5 years. During this time she became a certified nutrient management advisor and a person that many turned to with agri-management questions.
Moving on from the field, she is now in the HawkEye Product team as a Customer Technologies Specialist. In this role Rangi uses her on farm experiences to ensure that HawkEye continues to develop to provide farmers with the tools and information they need to continue farming with confidence into the future.
Technology Innovation Manager
Rob comes from a farming background with practical experience that has been instrumental in forging his desire for improving the way we manage our land and optimise business profitably - but not at the expense of environmental sustainability. His PhD studies created a detailed understanding of the fundamental sciences, as well as the cutting-edge technological developments, that are being developed in the competitive landscape that we operate in.
Rob’s former role as Innovation Manager at C-Dax Ltd, and current role as Technology Innovation Manager for Ravensdown, sees responsibility for identifying and guiding research and innovation required for development, analysis, and delivery of the technology products and services. We achieve this through the identification and assessment of emerging tools, disruptive and mainstream technologies, and developing a company culture of ideation, innovation and capability.
Howard Pedersen is closer to the land than almost anyone in the Hawke’s Bay.
Besides running a 600-hectare sheep and beef farm, he is also in charge of a multi-vehicle ground-spreading company. Spreading fertiliser has been their speciality for more than two decades, but these days things are done much more differently.
09 May 2022
Pinpoint map plotting, precision piloting, and more production.
Aerial spreaders are praising the benefits of HawkEye - farm planning, and mapping software developed and supplied by Ravensdown.
04 April 2022
With the deadline for dairy farmers to report their 2021/2022 nitrogen usage fast approaching, it’s never been more important to record what, when and where your nutrients are being applied. HawkEye Product Manager, Phil Barlow, gives us an insight into what the team has been doing to help farmers get ready for the 31 July deadline.
Phil Barlow
16 February 2022
Planning, managing, and reporting on your farm nutrient usage for compliance is about to get a whole lot easier using HawkEye. We are continually developing custom tools and reports to ensure it's as easy as possible for you to monitor your farm's nutrient usage and quickly provide accurate compliance information when needed.
10 March 2021
09 March 2021
“A journey of a thousand miles starts with one step” – so the saying goes. To many, the path to regulated farm environment planning and compliance may feel like a thousand-mile journey.
Tim Roulston - Ravensdown National Services Manger
07 March 2021
05 March 2021
For many farmers, the goal is to be out farming the land, not stuck in the office surrounded by paperwork.
11 September 2019
HawkEye is focused on delivering solutions for some of the biggest challenges farmers are facing – better management of nutrients, pasture, crops and the on-farm environmental footprint.
Tim Roulston, Ravensdown National Services Manager
01 May 2019
The imagery used in HawkEye is supplied by an aerial imagery service provider and is flown by fixed-wing aircraft rather than satellite imagery like Google and others.
Phil Barlow
24 August 2018
The combination of the dairy industry’s current troubles, market volatility, more frequent weather extremes and rising debt, leads to a greater uncertainty in the farming community. This article talks about putting the predictive back into farming businesses where we can.
Dr Rob Murray - Technology Innovation Manager, Ravensdown
01 June 2018
Introducing HawkEye®, a set of pasture bench-marking and forecasting tools that will help farmers make smarter nutrient decisions by showing planned versus actual nutrient investments over time
14 November 2017
Creating technology solutions may seem straightforward: build a new tool, release it to market, then sit back and congratulate yourself on a job well done.
Phil Barlow - HawkEye Product Manager
07 November 2017
Pasture tools and analysis are now available via HawkEye® including actual and predictive feed wedges, growth rates and strategic feed budgets.
Phil Barlow - HawkEye Product Manager
01 November 2017